Unlock the potential of Generation Z in your organization by understanding what truly motivates them. In this blog, we delve into five critical drivers that keep Gen Z engaged, productive, and loyal.
Gen Z, born between the mid to late '90s and early 2010s, currently make up nearly 30% of the world's workforce. Known as "digital natives," they are the first generation to grow up with the internet, social media, and smartphones as integral parts of their daily lives. This unique upbringing has made them a truly global and socially conscious generation, unafraid to voice their opinions and advocate for change.
While Gen Z brings fresh perspectives to the workplace, many feel disengaged and disconnected. About 55% report lacking engagement at work and not feeling strong ties to their coworkers, managers, or employers. Additionally, younger workers are more prone to job hopping, seeking roles that align with their values, offer flexibility, and provide meaningful growth opportunities. So how do you attract, retain, and keep your Gen Z employees engaged?
According to Microsoft, Gen Z's top workplace priorities are:
Positive feedback, recognition, and career support also rank high. Understanding and addressing these priorities will not only attract this new generation of talent but also keep them engaged and committed.
Gen Z employees place immense value on autonomy and flexibility, desiring a say in how, when, and where they work. Data shows that 75% of Gen Z professionals prefer a hybrid or remote working pattern, and they’re 77% more likely to engage with a job ad on LinkedIn if it mentions flexibility.
Integrate flexibility into your workplace by:
To support work-life balance, encourage Gen Z team members to:
How to get started 👉 To learn more about strengthening your company culture for a hybrid, flexible work environment, download Confetti's free eBook!
Gen Z employees seek employers whose values align with their own and who are committed to making a positive difference in the world. A Deloitte study revealed that 77% of Gen Z respondents said it’s important to work for a company whose values align with their own, and 54% wouldn't take a job from a company they believe lacks social responsibility.
Here are ways to center purpose-driven work in your company culture:
How to get started 👉 Easily combine charitable giving and team bonding fun with activities from Confetti's Charity Team Building collection. Every game includes a donation to charity on behalf of Confetti!
Gen Z is the most diverse generation to date, both in terms of ethnicity and viewpoints. They have grown up in a more inclusive and globalized world, making diversity, equity, and inclusion (DEI) a baseline expectation. 83% of Gen Z believe a company’s commitment to DEI is important when choosing an employer.
Here's how you can prioritize a culture that values DEI:
How to get started 👉 Download Confetti's DEI engagement calendar to help you plan cultural celebrations, workshops, and heritage months for the year!
Gen Z places a high priority on mental health and expects their employers to support and promote mental well-being. A survey by the American Psychological Association found that 91% of Gen Z adults experienced physical or emotional symptoms due to stress. Additionally, a study by McKinsey highlights that Gen Z is more likely to leave jobs that negatively impact their mental health.
To attract and retain Gen Z talent, emphasize mental health care and awareness:
How to get started 👉 Confetti's Health and Wellness collection is full of experiences that will have your Gen Z employees feeling their best.
Unlike Generation X, who were more inclined towards self-directed learning, Gen Z prefers structured learning environments with clear outcomes and values continuous learning and development opportunities. 76% of Gen Z employees believe learning is key to their success. Additionally, opportunities for career progression are among the top factors that attract Gen Z to an employer.
Emphasize learning and development through:
How to get started 👉 Adding Confetti's Learning & Development team building activities to the calendar is a great way to foster continuous learning and a positive culture at the same time!
Gen Z thrives on feedback and recognition. Research by SHRM indicates that employee recognition is one of the top drivers of job satisfaction for Gen Z specifically.
Cultivate a culture of recognition and appreciation through:
How to get started 👉 Reward your team’s hard work by treating them to some team building fun with Confetti!
By focusing on these key areas, you can create an engaging and supportive work environment that attracts and meets the needs of Gen Z employees, fostering their career growth and employee experience journey with your organization.
If you'd like to learn how Confetti's events can help you motivate your Gen Z team, schedule a call to speak to a Confetti expert today!