In honor of Get to Know Your Customers Day, here are five incredible ways you can build stronger relationships with your best customers, continue providing excellent customer service, and improve the customer experience.
Get to Know Your Customers Day is dedicated to encouraging businesses to connect with their customers on a deeper level. How? By understanding their needs, preferences, and concerns.
This day occurs quarterly throughout the year on the third Thursday of January, April, July, and October. The primary aim of this day is for businesses to improve their relationships with customers by gaining insights into their interests, behaviors, and expectations.
On Get to Know Your Customers Day, businesses often conduct surveys, organize focus groups, host events, or use creative communication channels to interact with customers. These activities help companies:
By taking the time to understand their customers better, businesses can build stronger connections, increase customer satisfaction, and ultimately foster long-term relationships that benefit their customers and business success.
Celebrating Get to Know Your Customers Day by soliciting honest feedback from customers can be highly beneficial. Honest feedback provides valuable insights into customers' preferences, experiences, and expectations and helps businesses understand what exactly customers like or dislike about their products or services. There's no better way to find areas for improvement than with some constructive criticism. Here's how to get it:
However, make sure that these incentives don't encourage customers to provide dishonest feedback just to receive the reward. The focus should remain on gathering genuine insights to improve products/services and enhance overall customer satisfaction.
On Get to Know Your Customers Day, enhance your understanding of customers and the customer journey by creating and updating your customer profiles in a Customer Relationship Management (CRM) system.
Your CRM system is a valuable tool to streamline operations, enhance communication, and personalize interactions. All of these things mean better customer service, which leads to stronger and more profitable customer relationships.
Sending personalized thank-you notes to your loyal, returning customers on Get to Know Your Customers Day is an easy way for businesses to show appreciation and strengthen their relationships. Utilize that handy CRM we mentioned above to identify customers who have been loyal, around since early business days, or have made repeat purchases.
Create sincere and personalized thank-you messages for each customer. Be sure to address them by name and mention specific interactions or purchases they've made with your business, expressing gratitude for their loyalty and continued support.
Use personalized emails or handwritten notes from your business owner and account managers to add an extra touch of sincerity and appreciation.
Be sure they receive your thank-you notes on or before Get to Know Your Customers Day to align with the spirit of the occasion. Consistency in acknowledging loyal customers on special occasions helps build a strong rapport.
Invite customers to join a "Customer Story Spotlight" contest on your social media. The prompt is for customers to share their unique experiences with your business's products, services, or brand.
Here's an example:
Encourage participants to share their entries and follow your social accounts to win prizes! Showcase the winning stories on Get to Know Your Customers Day, appreciating all participants for taking the time to highlight their diverse experiences with your business. This fun activity boosts engagement and gives new insights into how customers interact with your business.
Combining a customer appreciation event with a product demo on Get to Know Your Customers Day can be an excellent way to strengthen customer relationships while showcasing your products or services. These events can feature:
Don't forget to take photos (or screenshots) during the event to share on social media or your website afterward.
The event's focus should be on expressing gratitude towards your customers while providing them with valuable insights into your products or services. By offering product demos, interactive sessions, and appreciation activities, you can create a memorable event that strengthens customer relationships and showcases your offerings.
How to get started 👉 Need some inspiration for your future customer events? Join the next hello&demo: Confetti's free experience demo series where you can test some of our most popular team building events, followed by a live Q&A with an account manager. Plus, you could even win prizes!
Whether you're a brick-and-mortar or an online business, use Get to Know Your Customers Day to foster strong customer relationships. By implementing these creative strategies—be it hosting engaging events, gathering valuable feedback, spotlighting customer stories, or offering exclusive promotions—you can truly showcase your appreciation for your customers.
Remember, the heart of any successful business lies in understanding and valuing its customers. Speaking of amazing customers, we hope you'll join us and say hello at Confetti's next hello&demo! 👋
