Company culture can shape how your employees and corporate leaders advocate for your business. Learn how you can foster a company culture that creates loyal employees and increased brand awareness.
Brands that embrace corporate advocacy know the importance of having employees as brand advocates.
When employees talk positively about the companies they work for, it increases your brand's visibility and improves credibility with customers and potential hires.
But do you know that company culture is one of the factors responsible for proactive employee advocacy?
When employees understand your purpose and feel connected to your values, they are more likely to participate in social media advocacy, publishing positive content about the brand on their social media profiles.
This article explores the critical role company culture plays in corporate advocacy and shares actionable tips to help you build a company culture that turns employees into loyal employee advocates.
Company culture represents the standards, behavior, attitudes, and values that define a work environment. It speaks to the experience employees have at their place of work and how that aligns with the company’s mission.
A good company culture greatly influences employee performance. When employees feel committed to your values and well-supported in their roles through organization training and development, the result is a remarkable increase in employee engagement.
But the benefits of a great company culture don’t stop at employee satisfaction. PwC’s Global Culture survey found that companies with a distinctive culture are more likely to see a 48% increase in revenue and an 89% increase in customer satisfaction. This will not only lead to a happy work environment but also a noticeable improvement in the quality of work by the employees.
As you can see, the benefits of company culture are profound. To create a corporate culture that drives your company forward, pay close attention to the following:
An employee advocate is someone within a company who actively supports, promotes, and speaks positively about the organization, its values, products, services, and culture. Employee advocates are enthusiastic ambassadors for their company, both within the workplace and externally.
An employee advocacy program involves empowering and encouraging employees to actively promote and advocate for their company's brand, products, services, and values. A successful employee advocacy program typically includes:
To inspire your employees to advocate for your brand online, you need to create a corporate culture that elevates the employee experience.
After laying the foundation, you can leverage effective employee advocacy tools like those in this Attrock post to help your employees share the latest updates about your brand online.
Now, let’s dive into the strategies for creating a company culture that encourages your team to participate in corporate advocacy.
Encouraging your employees to connect with each other is one way to build a culture that encourages corporate advocacy. Connectedness creates a sense of inclusion and belonging.
In addition, employees tend to perform at their best when they feel like they are part of a team that’s working towards a common goal.
To create these connections and strengthen the bonds among the employees, consider implementing the following strategies:
Team building is a critical tool for fostering a positive workplace environment. By engaging in team building activities and exercises, employees develop trust, mutual respect, and a sense of camaraderie, leading to increased morale and job satisfaction. This shared bond promotes a supportive atmosphere where individuals feel valued, understood, and motivated, ultimately boosting productivity and creativity.
These connections help break down barriers, resolve conflicts, and improve problem-solving skills, allowing teams to work cohesively towards common goals, and contributing to a positive and thriving workplace culture that employees can be proud of.
Every once in a while, get the team out of the office so they can connect in a natural way and talk about things other than work. Find a community project that aligns with what your company is doing and ask your employees to volunteer together.
Alternatively, you can choose to host an offsite event that includes activities that bring the team together such as team challenges or sharing personal stories.
You should also consider giving your employees the tools to connect with each other properly, especially if they work remotely. You can invest in quick communication tools such as VoIP software that enables efficient communication using an internet-based phone system.
The act of gift-giving can profoundly impact your corporate advocacy by building stronger ties between your employees.
You can achieve this through a Secret Santa program where employees exchange gifts and other tokens of appreciation during your end-of-year celebrations.
To promote corporate advocacy through your employees, recognizing their contributions should be part of your company culture.
When employees feel valued, their engagement and productivity levels increase and they are more likely to publish positive content about your brand on social media.
Employee recognition is very easy and can be as simple as telling an employee that they did a great job on a project. Other worthwhile methods of employee recognition include:
Another key aspect of company culture that plays an important role in corporate advocacy is employee empowerment. The benefits of employee empowerment include a sense of ownership and increased motivation, all of which are crucial in motivating employees to advocate for your brand positively.
To empower your employees to fulfill their roles, give them opportunities to develop their skills. Also, give them a voice and make sure it counts. You can invest in their professional growth by providing them access to specialized training on online courses. When they see the company investing in them, they’ll feel empowered.
This investment will enhance your employees' expertise and create a workplace that’s committed to your company and passionate about promoting your brand.
Corporate advocacy can be a powerful tool for growing your company. When your employees are passionate about championing your brand, it increases your credibility with customers and potential hires.
By encouraging connectedness, recognizing employee contributions, and empowering them through training, you will create a positive environment that transforms your employees into passionate employee advocates.
Add Confetti team building experiences to your own employee advocacy program today! Contact [email protected] to get started.