Confetti is looking for a highly-motivated individual with an entrepreneurial spirit! If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.
As our Sr. Marketing Manager - Growth, you'll be owning and directly managing the development of multiple projects related to Confetti's paid digital marketing strategy.
This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company!
‍
Confetti operates in the HR tech space and provides a solution for employee culture & engagement. Our product allows companies to discover, plan and book high quality experiences for their teams for every use case. From team building, onboarding, DE&I and even learning & development, our rich catalog provides hundreds of fresh options for any budget and team size.
‍
Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.
Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).
Corporate-Consumer Facing - Selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).
5+ years of relevant work experience directly owning paid media strategy and tactics with B2B marketplace models and products. (MUST)
A GoogleAds/FB/LinkedIn Ninja/Expert. Certifications preferred.
‍
Previous experience building an affiliate marketing program with the ability to identify, onboard, and maintain publishers and influencers. Experience with the affiliate marketing platform IMPACT is a big plus.
Comfortable maintaining and being held accountable for the following KPI’s: CAC, ROAS, and ROI metrics.
Demonstrated ability to build and run paid media programs that achieved defined lead, purchase, and customer acquisition targets.
‍
Expert knowledge in paid search, remarketing, display networks, ABM platforms, paid social, affiliate/performance marketing platforms, and more
‍
Previous experience managing digital marketing budgets of $3mm+ annually
Previous experience building, developing and coaching high performing digital marketing teams
Be a highly disciplined, self-motivated individual who can point to measurable success
Understands revenue attribution best practices in a B2B corporate consumer marketplace model
BA/BS degree or equivalent working experience
You are someone with trusted intellectual horsepower that desires to contribute outside your primary areas of responsibility. This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company!
‍
Working with the VP of Marketing to develop and execute Confetti’s digital growth strategy (including SEO, SEM, PPC, Affiliates and Referrals, paid sponsorships, etc.) to drive qualified leads and customer acquisition
Owning the development and evolution of the overarching paid acquisition strategy from end to end and continually optimizing it based on performance, KPI’s and shifting business objectives
Managing multiple platforms (GoogleAds, Microsoft Advertising, LinkedIn, Facebook, etc.) and channels (email, newsletter, sponsorships, etc.) to achieve revenue targets and goals
Understanding the target audience and buyer’s journey, and deploying multi-channel, paid media initiatives to effectively engage the buyer at all stages of the acquisition funnel
Analyzing and reporting on the effectiveness of marketing campaigns, using metrics such as ROAS, CAC, LTV, ROI, etc.
Working on a continuous and rigorous AB test strategy (ad copy, landing pages, etc) to constantly increase the outcome of our paid initiatives
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
We insert fun into every place and situation we can!
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them.
We challenge ourselves to be open minded, level-headed, and flexible.
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.
Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.
While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.
To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them.
To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We challenge ourselves to be open minded, level-headed, and flexible.
We insert fun into every place and situation we can!
We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.
Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.
We do our best to get back to all applicants ASAP
