‍Confetti is looking for a driven and experienced individual with an entrepreneurial spirit! If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.
As our Sr. Marketing Manager - Brand & Content you’ll be responsible for developing and executing a content marketing strategy that aligns with our business goals and target audience. The successful candidate will have a strong understanding of the B2B/Corporate Benefits (bonus if it's in the events world) space and be able to create compelling and informative content that engages and converts our target audience.
This role is ideal for a natural storyteller who understands the power of content to inspire, educate and spur action.
Confetti operates in the HR tech space and provides a solution for employee culture & engagement. Our product allows companies to discover, plan and book high quality experiences for their teams for every use case. From team building, onboarding, DE&I and even learning & development, our rich catalog provides hundreds of fresh options for any budget and team size.
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Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.
Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).
Corporate-Consumer Facing - Selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc.) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).
5+ years of relevant work experience directly owning content and communication strategy and tactics with B2B marketplace models and products. (MUST)
A deep understanding of how to create content that supports the buyer's journey (content and campaigns have a material impact on acquisition, activation and retention)
Extensive SEO and Content (planning, development, distribution) expertise.
Previous experience building a community marketing program able to increase customer engagement and retention, while reducing churn.
Demonstrated ability to build and run PR programs that achieved measurable brand awareness and revenue generation.
Expert knowledge in social media, social selling, brand evangelism, design principles.
Be a highly disciplined, self-motivated individual who can point to measurable success.
Understands revenue attribution best practices in a B2B corporate consumer marketplace model.
Proven experience owning large, research-based content projects.
Ability to impact pipeline/revenue with content aimed at facilitating the buyer's journey
Interest in joining an evolving, growing startup. This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company!
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Developing and executing a comprehensive and targeted content and communication strategy which includes both content creation and distribution.
Creating and managing a content calendar that includes a mix of blog posts, articles, social media posts, video and audio content, podcasts, visual assets and other types of content.
Working with internal team members and freelance writers to scale on-brand content production (e.g. blog posts, ebooks or white papers, press releases, emails, case studies, presentation content, website copy and more)
Conducting research with customers, but also internal leadership and stakeholders, to inform and drive our content strategy efforts.
Continuously measuring and improving content performance across the website, social media profiles and other digital properties; create reports using Google Analytics, Hubspot and other analytics tools.
Managing PR activities with a strong focus on generating results in terms of brand awareness and ROI.
Working on an effective and engaging content distribution strategy (social media, communities, etc.) aimed at building trust with our target audience, increasing brand awareness and revenue.
Test
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Working on an effective and engaging content distribution strategy (social media, communities, etc.) aimed at building trust with our target audience, increasing brand awareness and revenue.
Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.
Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.
While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.
To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.
We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.
Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.
We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.
We try to always under-promise and over-deliver, but we admit to our mistakes when we make them.
To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).
We challenge ourselves to be open minded, level-headed, and flexible.
We insert fun into every place and situation we can!
We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.
Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.
We do our best to get back to all applicants ASAP
