Growth Marketing

Manager

US | Remote
Sales & Marketing

Data-Driven Creative?

Position Details

Have a passion for digital marketing?

Confetti is looking for a highly-motivated individual with an entrepreneurial spirit! If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.

As a Paid Media/Growth Marketing Manager you'll be owning and directly managing the development of multiple projects related to Confetti's paid digital marketing strategy.

This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company!

We Are

Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.

Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).

Corporate Consumer Facing - By selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc.) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).

Transparent - While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.

Feedback Driven - We are strong believers in constantly sourcing and providing feedback on all fronts. The only way for us to improve ourselves, our products, our service and our processes is by accepting and  acting on the feedback we receive.

Inclusive Diverse & Authentic - No need to be extra formal. Come as you are!

You Have

5+ years of relevant work experience directly owning paid media strategy and tactics with B2B marketplace models and products.<co-must>Must<co-must>

BA/BS degree or equivalent working experience.

A GoogleAds Ninja/Expert Certifications <co-pref>Preferred<co-pref>

Previous experience building an affiliate marketing program with the ability to identify, onboard, and maintain publishers and influencers.

The ability to comfortably maintain and being held accountable for the following KPI’s: CAC, ROAS, and ROI metrics.

Expert knowledge in paid search, re-marketing, display networks, ABM platforms, paid social, affiliate/performance marketing platforms, and more.

Demonstrated ability to build and run paid media programs that achieved defined lead, purchase, and customer acquisition targets.

Previous experience managing digital marketing budgets of $1mm+ annually.

An understanding of revenue attribution best practices in a B2B corporate consumer marketplace model.

You'll Be

Working with Head of Marketing (when hired, and with the CEO in the interim) to develop and execute Confetti’s digital paid marketing strategy through planning, building, and optimizing paid media campaigns across numerous channels and platforms, including paid search/PPC, paid social, affiliate, and more.

Owning the development and evolution of the overarching paid media strategy from end to end and continually optimizes it based on performance, KPI’s and shifting business objectives.

Planning and executing bid strategy, audience building, and campaign creation.

Understanding the target audience and buyer’s journey, and deploys paid media initiatives to effectively engage the buyer at all stages of the acquisition funnel. Working closely with the lifecycle marketing manager.

Managing multiple platforms (GoogleAds, Microsoft Advertising, LinkedIn) and campaigns simultaneously to achieve various targets and goals. Experience utilizing Hubspot for cross campaign and platform analysis.

Taking ownership of CAC, ROAS, and ROI.

Owning the implementation and management of GTM, pixel tracking, customer conversion. Events and other tagging needs are handled in conjunction with R&D. Familiarity with Segment.<co-plus>Plus<co-plus>

Forecasting ROI utilizing available tools and data to inform strategic and tactical paid media decisions and their impact on revenue pipeline and sales KPIs. Ability to deliver those results to senior management in a clear and concise manner.

Actively monitoring, evaluating, and reporting on the performance and effectiveness of all paid media initiatives, including building and presenting marketing dashboards and reports.

Continually researching and recommending new ways to engage new and existing audiences via paid media channels.

Working alongside the creative, content, and R&D departments to develop compelling and relevant ad copy, marketing content, and landing pages for paid campaigns.

Our Values

Why You Should Join Confetti

Quality

Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.

DevXP

Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.

Transparency

While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.

Balance

To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).

Respect

We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.

Innovation

We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.

Empathy

Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.

Impact

We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.

Honesty

We try to always under-promise and over-deliver, but we admit to our mistakes when we make them. We know that people cannot and should not be responsible for understanding each one of us individually, so we do our best to communicate our own complex internal workings as transparently as possible.

Balance

To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).

Growth

We challenge ourselves to be open minded, level-headed, and flexible.

Fun

We insert fun into every place and situation we can!

About Us

In Fun We Trust

We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.

Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.

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