Lifecycle

Marketer

US | Remote
Sales & Marketing

Data-Driven Creative

Position Details

Use your creativity to bring in traffic!

Confetti is looking for a highly-motivated individual with an entrepreneurial spirit! If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.

As a Lifecycle Marketer you'll be responsible for churn rate, LTV, and customer retention metrics and well as developing referral and rewards programs from the ground up.

This role is ideal for someone who is comfortable with a little bit of chaos and ambiguity, who loves building things from the ground up and scaling them to suit a rapidly expanding company!

We Are

Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.

Data Driven - We heavily utilize analytics to measure the usage of every feature we release, and use hard evidence when making decisions regarding what’s next (you’ll never have to build something just because sales/investors asked for it).

Corporate Consumer Facing - By selling directly to any employee that holds a company credit card, Confetti enjoys the benefits of B2C companies (low-touch onboarding, no sales or corporate approvals needed, etc.) and those of B2B companies (high recurring budgets, high willingness-to-pay, low pricing sensitivity).

Transparent - While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.

Feedback Driven - We are strong believers in constantly sourcing and providing feedback on all fronts. The only way for us to improve ourselves, our products, our service and our processes is by accepting and  acting on the feedback we receive.

Inclusive Diverse & Authentic - No need to be extra formal. Come as you are!

You Have

BA/BS Degree or equivalent experience.

Previous experience with platforms and marketplaces. <co-plus>Plus<co-plus>

4+ years experience in lifecycle marketing (Email, SMS, loyalty programs, chat, etc.) and fluency in ABM strategies.

Proficiency in Hubspot or similar marketing automation and email marketing tools.

An understanding of email analytics and pulling insights from those analytics.

Knowledge of the difference between one-off email campaigns and email flows/drip campaigns/automation and how to use each effectively.

Ability to easily create segmented lists to engage users at their current stage in Confetti’s customer lifecycle.

Proven track record of driving growth and optimizing conversion, retention, and nurture funnels.

A driven personality and looking to grow at a fast-paced company that is scaling rapidly.

Exceptional written content and oral communication skills.

Excellent problem-solving skills, ability to proactively multi-task, and the ability to prioritize with precise attention to detail.

Professional or personal knowledge of the events industry.<co-plus>Plus<co-plus>

You'll Be

Executing Email, SMS, Chat, and other lifecycle marketing strategies with the goal of creating champion and evangelist Confetti users. Hyper-focused on reducing churn and increasing LTV.

Developing referral and rewards programs from the ground up that are deployed utilizing marketing automation. Previous experience developing and launching internal rewards (Confetti Credits) programs.<co-plus>Plus<co-plus>

Managing segmentation and personalization across Email, SMS, and chat in order to drive repeat usage, decrease churn and increase AOV/LTV.

Analyzing lifecycle patterns to develop engagement loops for existing customers across Email, SMS, push and chat.

Building customer journey maps for multiple segments of users and develop new ways to engage users at each step.

Developing copy and work with Designers to develop email/SMS/chat content that highlights our new experiences, collections, and feature releases.

Building out automated flows and QA their logic. Experience utilizing HubSpot or other marketing automation platforms.<co-plus>Plus<co-plus>

Our Values

Why You Should Join Confetti

Quality

Building software (as many other things), can be either done by craftsmanship or a “production line” approach. If you’ve had a chance to interact with our platform, you probably know by now which method we choose. We are passionate about excellent software & UX, and apply the same values to the rest of the Confetti DNA - from our boutique vendors to our top-notch customer service.

DevXP

Even as an early-stage startup, we highly invest in our developer experience, and always look for ways to improve it. We believe that using the best tools, frameworks & processes creates a smoother workflow that makes our job that much more fun and productive. Our team has deep awareness of why this matters, and the means to execute it.

Transparency

While this word has been circulating quite a lot lately, it’s rarely implemented to its fullest. Our team is exposed to EVERYTHING happening at the company, in real time - from sales to fundraising, hiring, product and really anything else. We believe that each team member should be a co-author of our story, not a supporting actor.

Balance

To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).

Respect

We demonstrate our respect for all humans by being an inclusive company and by constantly reassessing ourselves to ensure we’re treating employees, customers, vendors, partners, investors, and users with the utmost respect and consideration.

Innovation

We do our best to meet all challenges with creative solutions. We try to always look within ourselves before demanding change from others.

Empathy

Despite the power of technology, we believe that humans are at the core of every business, so we approach all elements of our work with kindness & empathy, keeping that fact in mind.

Impact

We pride ourselves on hard work that results in true value and quality for our end users. Our never-ending passion for innovation drives us to create a larger positive impact on this planet.

Honesty

We try to always under-promise and over-deliver, but we admit to our mistakes when we make them. We know that people cannot and should not be responsible for understanding each one of us individually, so we do our best to communicate our own complex internal workings as transparently as possible.

Balance

To create the best solutions, for our users' most important problems, we need to always be heading in the right direction. To remain the market-leader in our category, we need to continue moving fast. Building something great takes time, so reaching our goals while enjoying the ride means running a marathon, not a sprint (pun intended).

Growth

We challenge ourselves to be open minded, level-headed, and flexible.

Fun

We insert fun into every place and situation we can!

About Us

In Fun We Trust

We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.

Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.

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